JIMBARRETTUX

JIMBARRETTUX

I’m a Senior UX Designer in Minneapolis. For 18 years I’ve taken on complex enterprise problems, from VA healthcare to Target merchandising, and worked with product and engineering to ship tools people actually want to use.

About

Portrait of Jim Barrett

I’m Jim Barrett, a Senior UX Designer in Minneapolis. For 18 years I’ve designed the tools people use to get real work done: enrollment software for the VA, merchandise planning at Target, coupon management for Domino’s, and HVAC design software for Trane.

I like the hard parts of enterprise work: dense data, tangled workflows, and edge cases nobody mapped. My job is to make those systems clear enough that the people using them stop fighting the tool. I work closely with engineers, and I care as much about what ships as about what’s in Figma.

AI is changing what a designer’s job looks like. The gap between an idea and working software is shrinking, and the designers who can close it themselves will shape what gets built. I’m preparing by doing. On Target’s Planit project, I used Copilot to synthesize research and Figma Make to build a prototype that ran on real data. I’ve also rebuilt this portfolio in code (Astro and React), and features like the Listen button on each case study came out of that work. I’m treating UX engineering as the next step, and I’m learning it by shipping small things.

Portrait of Jim Barrett

I’m Jim Barrett, a Senior UX Designer in Minneapolis. For 18 years I’ve designed the tools people use to get real work done: enrollment software for the VA, merchandise planning at Target, coupon management for Domino’s, and HVAC design software for Trane.

I like the hard parts of enterprise work: dense data, tangled workflows, and edge cases nobody mapped. My job is to make those systems clear enough that the people using them stop fighting the tool. I work closely with engineers, and I care as much about what ships as about what’s in Figma.

AI is changing what a designer’s job looks like. The gap between an idea and working software is shrinking, and the designers who can close it themselves will shape what gets built. I’m preparing by doing. On Target’s Planit project, I used Copilot to synthesize research and Figma Make to build a prototype that ran on real data. I’ve also rebuilt this portfolio in code (Astro and React), and features like the Listen button on each case study came out of that work. I’m treating UX engineering as the next step, and I’m learning it by shipping small things.